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You have read enough information on the ways to start a profitable online business or the ways to improve your online marketing results.It is time to take real actions. If you are really serious about having an online business managed in a modern way, then your first consideration should be to have your own domain.

Having a domain will lead you to setting up your own website containing relevant information contents which is the main thing search engines require for your page ranking and rich content is what you also need to convert your site visitors into money in your bank account. In order to have your own domain however, you need to register your own personal domain name.

What is Domain?

For you to really understand what domain is, let us use a physical example. Domain can be liking to getting a piece of land for building physical structures like houses, malls, stalls, offices etc.

When you buy a piece of land, it is usually empty until you begin to erect structures on it after obtaining necessary document. But, whether you immediately put structures or not, that piece of land is yours provided you have the right documents at the time of purchase. For you to be recognized as a landlord, you need to erect say, a house or houses with different apartments.

The same thing is applicable to domain; you register your domain name with a domain name registrar. 
When you register your domain, you are given your own space on the internet. Then, there is need for you to really develop your internet space by building your website.

Websites contain web pages and on the web pages are different information you want your website visitors to see whenever they come to your site which must either solve their problems or at least meet their needs. The information in your web pages may be in the form of advertisement, instructions, products information, announcement, images, list of products you want to sell, contact address etc.

Domain name takes the form of, where ”you”  is the name you want your domain to be called. With your domain name, you are accessible from anywhere in the world through the internet. You will need to allow experienced people to handle the hosting and everything about your website and online/home based business for a long term reward  and better returns on your investments.

Having understood what domain, website and web pages are, Of what value is domain to you? Below are the key benefits of having your own domain:

1. Global recognition.

With your domain, you have internet presence. And, with internet presence, you are recognized globally and people all over the world will not exercise much fear to transact business with you. Hence, with your internet presence, your business becomes global and your customer pools multiply.

2. Professionalism. Customers prefer to patronize professional companies.  A personal or business domain gives you a professional image, prestige, and a great credibility

3. Control. The domain belongs to you. You decide what website to design and the content of the various pages. Apart from that, you also decide on what ways to monetize your site.

4. E-mail address:

As part of the package with your domain registration and web site set up, some registrars like  usually include e-mail addresses which is unique to you and your family. For instance you can have e-mail address like It makes your mails look more credible and corporate than using the public provider’s e-mail services to send business e-mail.


Research conducted has revealed that a lot of people, who visit the internet daily, do so in order to get information that can better their lives.

But the question is that is everyone who comes to the internet daily gets what he is searching for? Of course, not everyone who comes to the internet gets all he needs. Many of these visitors leave the internet disappointed for their inability to get a suitable solution to their respective problems.

This is attributable to a number of factors among which are:

(i)                Ignorance of the internet environment on the part of the internet visitors.

(ii)              Failure of the internet marketing experts to present cases in clear and honest ways.

(iii)            Complexity of the internet engineering technology.

It is a fact that not all the people who visit the internet are conversant with the robustness and sophisticated nature of the internet environment. Even, those people who are conversant with this technology are confronted daily with avalanche of promotional information that contains nothing than sales information.

Quite an ample of the online and information marketers are out to make sales at all cost. Most of these marketers are presenting their information unprofessionally in a must buy ways not minding the different categories of people who visit the internet.

A good online promotional or sales information document should be able to accommodate the different categories of visitors in a specific niche and address their problems.

It is common to hear online internet marketing experts suggest building of website as one of the key requirement of building an online or home based business.

Website building however, to someone who is ignorant of the internet environment or someone that has little or no money in his pocket at all looking for a way of making extra income is a big challenge.

Most time, you visit the internet for particular information and at the end you will become confused by the numerous misleading information you will come across that do not meet your need unless you take your time to filter out the unwanted jargons.

Although, website is one of the key tools in running an online business but , there is a lot of internet businesses that can still be done successfully without any website.

Instead of advising people to engage in setting up of a website in order to start online business, it is important to educate people on how to build a system upon which their online businesses will thrive successfully.

When you build a system for any business, the system builds  the people up and hence  it becomes difficult for such business to fail except in rare cases.

Many online business owners that failed did fail because their businesses had no solid system or foundation to support the growth of such business. When a business lack foundation, it will surely fail.

In order to build a solid system for your online business, you will need to use already tested and working online business system template designed by world leading web marketing organization which has helped quite a large number of people to start, manage and grow their online businesses. This, you have to search out and apply methodically successfully.


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