You have read enough information on the ways to start a profitable online business or the ways to improve your online marketing results.It is time to take real actions. If you are really serious about having an online business managed in a modern way, then your first consideration should be to have your own domain.

Having a domain will lead you to setting up your own website containing relevant information contents which is the main thing search engines require for your page ranking and rich content is what you also need to convert your site visitors into money in your bank account. In order to have your own domain however, you need to register your own personal domain name.

What is Domain?

For you to really understand what domain is, let us use a physical example. Domain can be liking to getting a piece of land for building physical structures like houses, malls, stalls, offices etc.

When you buy a piece of land, it is usually empty until you begin to erect structures on it after obtaining necessary document. But, whether you immediately put structures or not, that piece of land is yours provided you have the right documents at the time of purchase. For you to be recognized as a landlord, you need to erect say, a house or houses with different apartments.

The same thing is applicable to domain; you register your domain name with a domain name registrar. 
When you register your domain, you are given your own space on the internet. Then, there is need for you to really develop your internet space by building your website.

Websites contain web pages and on the web pages are different information you want your website visitors to see whenever they come to your site which must either solve their problems or at least meet their needs. The information in your web pages may be in the form of advertisement, instructions, products information, announcement, images, list of products you want to sell, contact address etc.

Domain name takes the form of, where ”you”  is the name you want your domain to be called. With your domain name, you are accessible from anywhere in the world through the internet. You will need to allow experienced people to handle the hosting and everything about your website and online/home based business for a long term reward  and better returns on your investments.

Having understood what domain, website and web pages are, Of what value is domain to you? Below are the key benefits of having your own domain:

1. Global recognition.

With your domain, you have internet presence. And, with internet presence, you are recognized globally and people all over the world will not exercise much fear to transact business with you. Hence, with your internet presence, your business becomes global and your customer pools multiply.

2. Professionalism. Customers prefer to patronize professional companies.  A personal or business domain gives you a professional image, prestige, and a great credibility

3. Control. The domain belongs to you. You decide what website to design and the content of the various pages. Apart from that, you also decide on what ways to monetize your site.

4. E-mail address:

As part of the package with your domain registration and web site set up, some registrars like  usually include e-mail addresses which is unique to you and your family. For instance you can have e-mail address like It makes your mails look more credible and corporate than using the public provider’s e-mail services to send business e-mail.